With so many similar products and services out on the market today, it's difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a competitive edge against larger businesses? Great logo design branding!
When designing your business logo, take into account everything your logo design should be doing:
Tapping Emotions
The most successful logo design branding is done by businesses that appeal to their customers' emotions. You may be selling a product that is very similar to one of your larger competitors. It's your job to reach out to customers on an emotional level to make them want to buy your product over your competitors.
Connecting to Customers
Let's say for example, you own a store that sells fresh produce. Inevitably, a supermarket opens up around the corner that offers exotic fruit from all over the world at discounted prices. Most people would throw their hands up in the air and put a For Sale sign up in their window. Not you! Why not? From day one, you've branded your produce store. Your customers refuse to go to your competitors because they don't get the attention you give them. That's good branding - it's an emotional connection between your store and your customers.
Creating Character
Great company branding reveals the true character of a company. Image is just as important as your product and service. Image is the reason why a customer is going to do business with you and not a larger competitor. What perception would you like your customers to have of your small business?
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