Defining The Principles Of Logo Design

Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle.


Balance

Visual balance comes from arranging elements on the page so that no one section is heavier than the other. Or, a designer may intentionally throw elements out of balance to create tension or a certain mood.

Proximity / Unity

Observe a group of people in a room. You can often learn a lot about who is listening intently to another person, which are strangers, or who is ignoring who by how close together they sit or stand. In design, proximity or closeness creates a bond between people and between elements on a page. How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise disparate parts. Unity is also achieved by using a third element to connect distant parts.

Alignment

Can you imagine how difficult it would be to find your car in a crowded parking lot if everyone ignored the parking lot stripes and parked in every which direction and angle? Imagine trying to get out of there! Alignment brings order to chaos, in a parking lot and on a piece of paper. How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design.

Repetition / Consistency

Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely.

Contrast

On the basketball court, one pro team looks much like another. But send a few of those players for a stroll down most any major city street and something becomes apparent - those players are much taller than your average guy on the street. That's contrast. In design, big and small, black and white, squares and circles, all create contrast in design.

White Space

Designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. White space gives your design breathing room.

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Logo Design Can Be The Difference Between Success & Failure

Looks matter more than ever. We've all heard critics and consumers wax poetic about iMacs, iPods, and even Target toilet brushes. Interior design has become a national pastime, and shows such as Trading Spaces, Extreme Makeover: Home Edition, and Queer Eye for the Straight Guy enjoy a popularity that Bob Vila could only imagine.


In her recent book, The Substance of Style, author Virginia Postrel argues that we increasingly make purchasing decisions based on how products make us feel. "In a crowded marketplace," she writes, "aesthetics is often the only way to make a product stand out." In other words, for more and more companies--even manufacturing companies with relatively prosaic products like Kortec's--design is becoming extremely important. It can sometimes be the difference between success and failure.

These days, even an investment research firm like Morningstar is keenly aware of making a good appearance. In the early '90s, founder Joe Mansueto hired the late Paul Rand (a renowned graphic designer who created logos for IBM, ABC, and UPS) to design the Morningstar logo--narrow red lettering with a rising sun as the O-- for $50,000. "Keep in mind this was back when our revenue was only a couple of million dollars. It was a lot to spend," says Mansueto, but he reasoned that it was for a high-quality product that he wouldn't mind keeping for a long time to come.

The arguments for good design are especially compelling for consumer products, particularly those made by smaller companies that don't have big advertising budgets. Big brands like Coca-Cola and Budweiser spend lots and lots of advertising dollars to create an aura around their products. For smaller companies without that luxury, their entire chance to convey a message about themselves to the customer is often in the look of the packaging.

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What's Your Logo Design Brand - Use It Or Lose It!

What's Your Logo Design Brand - Use it or Lose it!

With so many similar products and services out on the market today, it's difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a competitive edge against larger businesses? Great logo design branding!


When designing your business logo, take into account everything your logo design should be doing:

Tapping Emotions
The most successful logo design branding is done by businesses that appeal to their customers' emotions. You may be selling a product that is very similar to one of your larger competitors. It's your job to reach out to customers on an emotional level to make them want to buy your product over your competitors.

Connecting to Customers
Let's say for example, you own a store that sells fresh produce. Inevitably, a supermarket opens up around the corner that offers exotic fruit from all over the world at discounted prices. Most people would throw their hands up in the air and put a For Sale sign up in their window. Not you! Why not? From day one, you've branded your produce store. Your customers refuse to go to your competitors because they don't get the attention you give them. That's good branding - it's an emotional connection between your store and your customers.

Creating Character
Great company branding reveals the true character of a company. Image is just as important as your product and service. Image is the reason why a customer is going to do business with you and not a larger competitor. What perception would you like your customers to have of your small business?

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Logo Design is key - But only if it supports the Brand

So many designers sell logo design as being key for any business looking to rebrand or create a company's identity. This is true to some extent, but a logo is only as strong as the brand.

You may have the best logo in the world but if the marketing material does not portray the same message and emotion, then the logo is fighting a loosing battle.

One example I use is finding your perfect house. If the company logo represents the the facade of a beautiful house on the market then you would want to enquire further. However, if inside the property did not strike the same emotions because the rooms were not decorated with the same style throughout then people may be deterred to look around, let alone consider their future with the house .

Example of Brand: Orange UK.

Orange have a very strong brand. The logo is very simple and bold but could easily get lost amongst the world of logos. However Orange's strong brand has created this into an instantly recognisable company in a competitive market.

From their use of strong black backgrounds to the simplistic crisp orange coloured Helvetica typeface, you instantly know when you are looking at Orange literature. The logo is never interrupted or crowded on a page. Even their photography has a certain aspirational style. Further proof that the Orange brand works, is that if you removed the Orange logo from their literature you could still tell who the marketing was for. 

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Selected insights, logo design

Selected insights that happen to be pretty suitable when building a logo is that, it has to be fully understood that a logo really needs to be made keeping in mind the needs belonging to the business. It would be wise to be a wonderful representation of the target audience expectations; it will need to carry the brand image of the business and most essentially be in accordance with the industry expectations.


Every business offers a unique purpose, an exceptional technique that assists them to show the main difference through the service or through the products. By realizing precisely what thought by having a logo it becomes less complicated, as to how an output of a logo really should be.

Considering that the moment your creation logo will get come in contact towards the intended audience it should supply the knowledge that they're searching for. Once the intended audience immediately recognizes your business through the logo design london then it must be understood that the goal of logo is accomplished.


A stroll across quite a few corporations can identify us exactly how these logos will work. Occasionally many of us run into a few logos which have been extremely well designed, they are so well designed that they precisely express the image of the business in its ideal spirit. Indeed they offer the business in its right attitude.

As soon as we appear face to face towards the logos there exists a perception of welcoming feeling that envelops the intended audience mind. And when this emotion is created in the mind of intended audience it must be recognized the logo has to a great extent enthused the audience. This kind of effect is for certain destined to be favorable for the business as the impression stays long in the minds of its audience.
. Logos that are good, fetches instant recognition for the business and this leads to more durable bond with the organizations. Celebrated logo design london have contributed to business overwhelming acceptance, quick recognition, a specific corporate identity.


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Instantly recognizable logo designs

Purpose of logos
Every business offers a unique goal, an original method that assists them to present the main difference by means of the service or through the products. By just understanding what exactly is expected by having a logo it becomes less complicated, as to exactly how an output of a logo should be. Because the moment your logo gets exposed to the intended audience it then would certainly supply the knowledge that they are searching for. Once the intended audience instantly recognizes your organization through the logo design London then it should be understood that the objective of logo is attained.


The impact advantage
A look at across numerous organizations can inform us how exactly these kinds of logos are working. Sometimes we discover some specific logos which happens to be extremely well designed, they're so smartly designed that they specifically show the image belonging to the business in its right spirit. Indeed they provide the business in its right point of view. As soon as we get face to face to the logos there is a perception of receptive sense that envelops the intended audience mind. And when this kind of emotion is produced within the mind of intended audience it needs to be realized the logo has to a great extent inspired the target audience. This particular impact is for sure going to be advantageous for the business since the impact remains extended in the minds of its audience.

A clear corporate identification
Precisely what works within the minds of the audience when they notice a handful of popular and widely recognized logos that have dotted many organizations, there exists a feeling of bonding that evokes in the minds of their customers. Logos that are good, delivers instant recognition for that business and this can lead to long lasting association with the organizations. Well-known logo design London have given business overwhelming acceptance, quick recognition, a distinct corporate identity.

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Choosing the Right Logo Design Company in America

Choosing the Right Logo Design Company
Whether you are looking for a logo design company to assist you as you launch your brand new website or you are looking to revamp your small business logo altogether, you want to make sure that you choose the right company that can meet your needs and expectations. After all, having the right logo can make a world of difference for your business. That said, what are some of the things that you need to look for when making your choice? 

First off, look for affordability. Given the current financial climate, you want to be sure that you choose a company that provides you with your money's worth when it comes to their products and services. There aren't many logo design companies out there that offer high quality service for as low as $25. Don't be deceived by companies that offer their services for $150 and beyond when you can get the same level of service for less than half of that price.

Secondly, keep an eye out for a company whose absolute goal is customer satisfaction. Choose a company that won't stop until they are able to produce the exact design you want according to your specifications. A trustworthy and reliable logo design company should also be willing to answer any questions you might have for them.

Thirdly, choose a company that has extensive experience with website logo design, business logo designs, and other designs. The company should be able to present you with a portfolio that you can look through that showcases the wide range of services that they offer. The company should be able to impress you with the breadth of their experience and skill. This assures you that they have served many satisfied customers before and that they have the skills that you are looking for.

Lastly, look for convenience. A company that is both skilled and serious about meeting their customers' needs will do everything possible to make the ordering process as seamless as possible. Having said that, the company and their services should be fully accessible online. They should also be available to answer questions promptly and thoroughly. These are only some of the things that you should look for when choosing the right logo design company. Again, remember that it is possible to find a reputable company that can create high quality, cheap logo designs at affordable rates. Don't settle for anything less.

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