1. It will separate you from the competition. Imagine opening the phone book and seeing 5 options for the same service. The company that looks like it is the most reliable will most often be the company called. Having a well designed logo will give you an advantage over your competition and allow you to compete as a business. Consider the companies that are in your industry. You want to look like you belong but you also want to look like the better option. If you have a logo compare it to the best companies in your industry and see where it stands. If you don’t have a logo take a look at the potential competition and you will instantly be able to rank them based on their brand imagery. Try this with other industries you are unfamiliar with.
2. It can illustrate your brand values. The last point already illustrated the power of perception. A custom logo design will allow you to consider not only what you want your logo to look like but what you want to be branded as. Consider three words that describe how you want your company to be perceived. Consider words like innovative, established, luxury, bargain, you get the idea (see our full list) . These words should be the bases of the message that your logo imagery conveys (even if it is just a typeface).
3. Have access to all of the design files you need. Typically logos are designed with one need in mind. Maybe you need a business card or a sign.
Chances are that this is just the beginning of the places that your logo will end up. Having a custom logo design will mean that you are provided with all of the design files that you need to print big or small, full color or black and white. Make sure that your logo looks nice on the side of a pen and on a billboard. You never know where your logo will end up in the future.
4. It will represent your business for 5+ years. Every successful business invests money into marketing their business. Consider the potential that a custom logo design can have on that investment. Making sure that your company logo is designed to represent where you will be in 5, 10, or 20 years will create a look that lasts. A logo that follows trends can imply that your business is only here for a season and will be gone soon.
5. Works for your target audience. When you develop a custom logo design, it is important to know how your logo will be perceived by the people who will be making decisions about your product or service. Make sure to have a few of your colleagues and close business partners take a look at the design. Also ask people from the specific demographic you are targeting for there opinion. It will be insightful to hear there responses.
Article Source....
Tuesday 30 September 2014
Monday 29 September 2014
Using animated videos for online marketing
There are all sorts of names for it – explainer videos, corporate video, marketing videos, animated web videos…. cartoons for your company – I prefer to call them animated videos! But, whatever you call them, their popularity in digital marketing strategy is growing.
Once animation was limited to those with massive six figure production budgets, but current technology means you no longer need a big studio or access to television broadcast channels to create and distribute animation.
In theory, anyone can have one written, designed, storyboarded and produced tailored to your marketing needs.
Four major reasons to use animation in your marketing
1) Increased conversion rates – 64%- 85% of people are more likely to purchase after watching a product video. And, on average, people will stay 2 minutes longer on your website when engaged with a video (Internet Retailer 4/2010 / Comscore 8/2010).A video on the landing page of your site will save visitors time clicking and reading through your website. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time. It’s an efficient use of time and condenses information in several forms of media. Read more about the power of video and why you should be using it in this article.
2) Google owns You Tube, so a presence on You Tube, and embedding video on your site, gives you a 53x higher likelihood of a Google front-page search result (Forrester, 1/2010).You can also add keyword tags to your You Tube videos. For example, adding the keywords “hire freelance animator” into my You Tube videos resulted in commissions for projects from clients who discovered my business through these videos.
3) Free Range Studios has created several animated videos that have gone viral and had this to say; “…there’s no guaranteed recipe for big numbers on a video campaign. What you can do is make sure you’ve got a solid idea/story/message; a clear understanding of your target audience; an action step or ‘ask;’ a great outreach plan to pound the ether-pavement and get folks ready for your launch.”So, although you shouldn’t simply upload your video, sit back and expect people to start sharing without any other form of promotion – it can be a powerful and unexpected part of your marketing campaign.
4) Video saves time in creating and delivering Powerpoint presentations – Once you’ve created an animation, make the most of it and use it offline too. Animation can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking. I have all my animation available offline on my phone, iPod and tablet. So, if I ever get into a conversation with someone about what I do, I can whip out a device and show them. My animated videos have generated as many leads as my business cards.
Article Source...
Once animation was limited to those with massive six figure production budgets, but current technology means you no longer need a big studio or access to television broadcast channels to create and distribute animation.
In theory, anyone can have one written, designed, storyboarded and produced tailored to your marketing needs.
Four major reasons to use animation in your marketing
1) Increased conversion rates – 64%- 85% of people are more likely to purchase after watching a product video. And, on average, people will stay 2 minutes longer on your website when engaged with a video (Internet Retailer 4/2010 / Comscore 8/2010).A video on the landing page of your site will save visitors time clicking and reading through your website. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time. It’s an efficient use of time and condenses information in several forms of media. Read more about the power of video and why you should be using it in this article.
2) Google owns You Tube, so a presence on You Tube, and embedding video on your site, gives you a 53x higher likelihood of a Google front-page search result (Forrester, 1/2010).You can also add keyword tags to your You Tube videos. For example, adding the keywords “hire freelance animator” into my You Tube videos resulted in commissions for projects from clients who discovered my business through these videos.
3) Free Range Studios has created several animated videos that have gone viral and had this to say; “…there’s no guaranteed recipe for big numbers on a video campaign. What you can do is make sure you’ve got a solid idea/story/message; a clear understanding of your target audience; an action step or ‘ask;’ a great outreach plan to pound the ether-pavement and get folks ready for your launch.”So, although you shouldn’t simply upload your video, sit back and expect people to start sharing without any other form of promotion – it can be a powerful and unexpected part of your marketing campaign.
4) Video saves time in creating and delivering Powerpoint presentations – Once you’ve created an animation, make the most of it and use it offline too. Animation can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking. I have all my animation available offline on my phone, iPod and tablet. So, if I ever get into a conversation with someone about what I do, I can whip out a device and show them. My animated videos have generated as many leads as my business cards.
Article Source...
Thursday 25 September 2014
How Animation Videos Increase Profit To Your Online Business
If you have an online business & you want it to go popularin the business industry, have animated video clips on your website. It will help you increase profit & eventually result to a business expansion. Take the opportunity that online marketing offers for your business because you will get profits from it. One of which is to have video hosting on your website that will talk about your business & the products you are marketing online. You can have this by taking the service of video marketing specialists. They will come up with a promotional campaign video that can be the key for the success of your business.
Video marketing services are the most sought business strategy to draw people & encourage them to become your customer. They make animated video clips that are relevant to your business in order to get instant customer. Most online businesses became popular because they use flash animation videos to introduce & advertise their products & services. This became an efficient tool to target prospects & customers. Video marketing experts offers the assurance for an engaging & interesting videos that you can use on your website to market your products & services. Bring your business on top of the ladder with video marketing strategy.
Those who are experts in the field of 3D animated video create a gallery of promotional & marketing video for your business. They make funny animated video about your product and services to promote visitors to see your website so that you can generate more traffic. After watching your funny animated video, your target audience will likely become curious about your products. This will lead them to become your potential clients. You can also have collaboration with a video marketing service provider to the theme that you want so that you can both produce a good and interesting 3D animated video that will gain hits & views in the internet.
There are a lot of online users who are spending hours in the internet watching funny animated video clips. There will be no doubt that you can earn customers if you will use video marketing for your business. Video marketing service providers offer various types of videos depending on the nature of your business and your target audience. One thing is for sure that internet users prefer a short & interesting funny animated video than those that are long & boring. Videos bring life to your website especially when you are going to put animated video clips. It is more effective than any other marketing methods.
Article Source....
Video marketing services are the most sought business strategy to draw people & encourage them to become your customer. They make animated video clips that are relevant to your business in order to get instant customer. Most online businesses became popular because they use flash animation videos to introduce & advertise their products & services. This became an efficient tool to target prospects & customers. Video marketing experts offers the assurance for an engaging & interesting videos that you can use on your website to market your products & services. Bring your business on top of the ladder with video marketing strategy.
Those who are experts in the field of 3D animated video create a gallery of promotional & marketing video for your business. They make funny animated video about your product and services to promote visitors to see your website so that you can generate more traffic. After watching your funny animated video, your target audience will likely become curious about your products. This will lead them to become your potential clients. You can also have collaboration with a video marketing service provider to the theme that you want so that you can both produce a good and interesting 3D animated video that will gain hits & views in the internet.
There are a lot of online users who are spending hours in the internet watching funny animated video clips. There will be no doubt that you can earn customers if you will use video marketing for your business. Video marketing service providers offer various types of videos depending on the nature of your business and your target audience. One thing is for sure that internet users prefer a short & interesting funny animated video than those that are long & boring. Videos bring life to your website especially when you are going to put animated video clips. It is more effective than any other marketing methods.
Article Source....
Wednesday 24 September 2014
5 common mistakes that businesses make when choosing a logo designer and 6 advantages of using a professional graphics company
In this article we take a look at the 10 frequent mistakes that you should avoid if you want to create a professional and successful logo design.
If you want your business to be professional, then it should have a professional logo design.
It's common for business owners to eagerly invest plenty of their money and time in business premises and equipment, however they are often not so eager to match it by investing a reasonable amount in their logo.
Logo Design NZ explain 5 common mistakes that businesses make when choosing a logo designer and 5 advantages of using a professional graphics company.
Below we reveal why many business logos end up looking unprofessional:
1) The business owner attempts to design the logo themselves in an attempt to save money.
Someone, usually a friend or relative, does it as a favor but really doesn't know what makes a great logo.
2) The wrong people are involved. This is common with local printers who are not regulalrly involved in producing logo design.
3) The business ended with an amateur designer because they used one of several design competition websites to outsource the job.
4) The project was completed by a company that offers super cheap logos.
These factors usually have disastrous outcomes. If your logo looks rubbish, then so will your business. A business should choose wisely when it's looking for a new logo.
Here are the advantages of having your logo project completed by a professional logo designer:
1) Your logo will be unique and memorable and won't include any clip art.
2) You won't run into any problems down the line with reproducing it. Maintaining visual consistency is essential by making sure the logo looks the same in all sizes.
3) Your logo will have a longer lifespan and won't need to be redesigned in a couple of years.
4) Your logo will look professional.
5) You will get the appropriate industry standard files.
6) Your logo designer will have experience and knowledge to use mix and match colours, fonts, layouts, and get them working together in the right proportions that give your logo and business the best chance of succeeding.
Article Source...
If you want your business to be professional, then it should have a professional logo design.
It's common for business owners to eagerly invest plenty of their money and time in business premises and equipment, however they are often not so eager to match it by investing a reasonable amount in their logo.
Logo Design NZ explain 5 common mistakes that businesses make when choosing a logo designer and 5 advantages of using a professional graphics company.
Below we reveal why many business logos end up looking unprofessional:
1) The business owner attempts to design the logo themselves in an attempt to save money.
Someone, usually a friend or relative, does it as a favor but really doesn't know what makes a great logo.
2) The wrong people are involved. This is common with local printers who are not regulalrly involved in producing logo design.
3) The business ended with an amateur designer because they used one of several design competition websites to outsource the job.
4) The project was completed by a company that offers super cheap logos.
These factors usually have disastrous outcomes. If your logo looks rubbish, then so will your business. A business should choose wisely when it's looking for a new logo.
Here are the advantages of having your logo project completed by a professional logo designer:
1) Your logo will be unique and memorable and won't include any clip art.
2) You won't run into any problems down the line with reproducing it. Maintaining visual consistency is essential by making sure the logo looks the same in all sizes.
3) Your logo will have a longer lifespan and won't need to be redesigned in a couple of years.
4) Your logo will look professional.
5) You will get the appropriate industry standard files.
6) Your logo designer will have experience and knowledge to use mix and match colours, fonts, layouts, and get them working together in the right proportions that give your logo and business the best chance of succeeding.
Article Source...
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