5 common mistakes that businesses make when choosing a logo designer and 6 advantages of using a professional graphics company

In this article we take a look at the 10 frequent mistakes that you should avoid if you want to create a professional and successful logo design.

If you want your business to be professional, then it should have a professional logo design.

It's common for business owners to eagerly invest plenty of their money and time in business premises and equipment, however they are often not so eager to match it by investing a reasonable amount in their logo.
Logo Design NZ explain 5 common mistakes that businesses make when choosing a logo designer and 5 advantages of using a professional graphics company.
Below we reveal why many business logos end up looking unprofessional:

1. The business owner attempts to design the logo themselves in an attempt to save money.
2. Someone, usually a friend or relative, does it as a favor but really doesn't know what makes a great logo.
3. The wrong people are involved. This is common with local printers who are not regulalrly involved in producing logo design.
4. The business ended with an amateur designer because they used one of several design competition websites to outsource the job.
5. The project was completed by a company that offers super cheap logos.

These factors usually have disastrous outcomes. If your logo looks rubbish, then so will your business. A business should choose wisely when it's looking for a new logo.
Here are the advantages of having your logo project completed by a professional logo designer:

1. Your logo will be unique and memorable and won't include any clip art.
2. You won't run into any problems down the line with reproducing it. Maintaining visual consistency is essential by making sure the logo looks the same in all sizes.
3. Your logo will have a longer lifespan and won't need to be redesigned in a couple of years.
4. Your logo will look professional.
5. You will get the appropriate industry standard files.
6. Your logo designer will have experience and knowledge to use mix and match colours, fonts, layouts, and get them working together in the right proportions that give your logo and business the best chance of succeeding.

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