Using animated videos for online marketing

There are all sorts of names for it – explainer videos, corporate video, marketing videos, animated web videos…. cartoons for your company – I prefer to call them animated videos! But, whatever you call them, their popularity in digital marketing strategy is growing.

Once animation was limited to those with massive six figure production budgets, but current technology means you no longer need a big studio or access to television broadcast channels to create and distribute animation.

In theory, anyone can have one written, designed, storyboarded and produced tailored to your marketing needs.

Four major reasons to use animation in your marketing

1) Increased conversion rates – 64%- 85% of people are more likely to purchase after watching a product video. And, on average, people will stay 2 minutes longer on your website when engaged with a video (Internet Retailer 4/2010 / Comscore 8/2010).A video on the landing page of your site will save visitors time clicking and reading through your website. You have a chance to grab their attention and communicate using a powerful mix of pictures, motion, text, voice, sound effects and music in a short amount of time. It’s an efficient use of time and condenses information in several forms of media. Read more about the power of video and why you should be using it in this article.

2) Google owns You Tube, so a presence on You Tube, and embedding video on your site, gives you a 53x higher likelihood of a Google front-page search result (Forrester, 1/2010).You can also add keyword tags to your You Tube videos. For example, adding the keywords “hire freelance animator” into my You Tube videos resulted in commissions for projects from clients who discovered my business through these videos.

3) Free Range Studios has created several animated videos that have gone viral and had this to say; “…there’s no guaranteed recipe for big numbers on a video campaign. What you can do is make sure you’ve got a solid idea/story/message; a clear understanding of your target audience; an action step or ‘ask;’ a great outreach plan to pound the ether-pavement and get folks ready for your launch.”So, although you shouldn’t simply upload your video, sit back and expect people to start sharing without any other form of promotion – it can be a powerful and unexpected part of your marketing campaign.

4) Video saves time in creating and delivering Powerpoint presentations – Once you’ve created an animation, make the most of it and use it offline too. Animation can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking. I have all my animation available offline on my phone, iPod and tablet. So, if I ever get into a conversation with someone about what I do, I can whip out a device and show them. My animated videos have generated as many leads as my business cards.

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How Animation Videos Increase Profit To Your Online Business

If you have an online business & you want it to go popularin the business industry, have animated video clips on your website. It will help you increase profit & eventually result to a business expansion. Take the opportunity that online marketing offers for your business because you will get profits from it. One of which is to have video hosting on your website that will talk about your business & the products you are marketing online. You can have this by taking the service of video marketing specialists. They will come up with a promotional campaign video that can be the key for the success of your business.

Video marketing services are the most sought business strategy to draw people & encourage them to become your customer. They make animated video clips that are relevant to your business in order to get instant customer. Most online businesses became popular because they use flash animation videos to introduce & advertise their products & services. This became an efficient tool to target prospects & customers. Video marketing experts offers the assurance for an engaging & interesting videos that you can use on your website to market your products & services. Bring your business on top of the ladder with video marketing strategy.

Those who are experts in the field of 3D animated video create a gallery of promotional & marketing video for your business. They make funny animated video about your product and services to promote visitors to see your website so that you can generate more traffic. After watching your funny animated video, your target audience will likely become curious about your products. This will lead them to become your potential clients. You can also have collaboration with a video marketing service provider to the theme that you want so that you can both produce a good and interesting 3D animated video that will gain hits & views in the internet.

There are a lot of online users who are spending hours in the internet watching funny animated video clips. There will be no doubt that you can earn customers if you will use video marketing for your business. Video marketing service providers offer various types of videos depending on the nature of your business and your target audience. One thing is for sure that internet users prefer a short & interesting funny animated video than those that are long & boring. Videos bring life to your website especially when you are going to put animated video clips. It is more effective than any other marketing methods.

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